Adobe Express offers a brand kit tool that makes it easy to ensure documents you create all have a consistent look and feel, whether you’re designing marketing materials or creating graphics for your own personal brand. With the Brands tool in Adobe Express, you can create brand kits that bundle logos, fonts, colors, and other visual assets all in one place for easy use.
These materials will walk you through the process of creating and applying a brand in Adobe Express.
Accessing Adobe Express
To start creating a brand, you'll need to navigate to the Adobe Express website and log in.
To navigate to the Adobe Express website, click on the following URL:
NOTE: If you've recently logged in to your Adobe account, the Adobe ID login page may appear briefly before taking you to the Adobe homepage. If this happens, you can skip the following steps and move ahead to the next section of content.
To continue the process of logging into your Adobe account, in the Email address text entry field on the Adobe sign in page,
type your email address in the username@iu.edu format, Click
On the IU Login screen, enter your IU username and passphrase, and authenticate with Duo if necessary. (This screen may not appear if you've previously logged into your IU account today.)
Once you're successfully logged in, the Adobe Express home page will load.
After you log in, you’ll be brought to the Adobe Express home page.
NOTE: These materials assume you have some familiarity with Adobe Express, and are comfortable navigating the Adobe Express interface. If you’re new to Adobe Express, please check out IT Training's guide Creating and editing documents with Adobe Express, as those materials go into more depth on navigating Adobe Express and creating new documents.
You can create a new brand kit by going to Brands in the navigation on the left side of the Adobe Express homepage. Let’s do that now.
To navigate to the Brands section of Adobe Express, in the navigation on the left side of the home page,
Click
The Brands page will display:
If you previously created a brand in Adobe Express, or given access to a brand created by someone else, you’ll see thumbnails for each brand in this view, similar to what's shown in the screenshot. These thumbnails may include fonts, colors, and graphic assets that are part of the brand kit. Let’s create a new brand now - if you already have a brand in mind, feel free to name it whatever you like; otherwise, you can name the brand Practice Brand.
To start creating a new brand, in the list of tiles under the Brand heading in the Adobe Express interface,
Click
To indicate you want to create a brand manually, in the menu that appears,
Click Manual set up
To give the brand a name, in the Your brand name field of the Create new brand dialog box, type the following:
Practice Brand
To finish creating the new brand, at the bottom right corner of the Create new brand dialog box,
Click
The brand will be created, and you’ll be brought to the brand’s asset page, as shown in the following image:
Across the top of the page, underneath the brand's name, we have tabs for each type of asset we can add to the brand, including logos, colors, fonts, and graphics. In the middle of the screen is a prompt to add assets to the brand, along with the Add button, which allows you to add different assets to your brand kit.
Once you’ve created a new brand, you can add assets such as a color palette, logos, fonts, and other graphics to it. The following accordion folds will walk you through the process of adding a logo, color palette, fonts, and graphics to a brand.
To start the process of adding a logo to the brand, in the center of the Adobe Express interface,
Click, Click
In the Open dialog box, navigate to the location where the logo you want to upload is located on your computer.
To select the logo image, in the Open dialog box,
Click the file, Click Open
The file will be added to the brand as a logo.
To start the process of adding a color palette to the brand, near the upper right corner of the Adobe Express interface,
Click, Click
To give the color palette a name, if desired, in the Name field of the Create a color palette dialog box,
type the desired name for the color palette
To start adding the first swatch to the palette, underneath the Name field in the Create a color palette dialog box,
Click
To select a color, in the Add Color dialog box,
Click on a color in the hue slider at the top of the dialog box
To select a specific shade of the chosen color, if desired, in the gradient field under the hue slider
Click on the desired color shade in the gradient
NOTE: If you know the hexadecimal color code for the color you want to add to your palette, you can enter the code in the Hex field near the bottom of the Add Color dialog box.
To finish adding the color to the palette, at the bottom right corner of the Add Color dialog box,
Click
Repeat steps c-f to add additional colors to the palette.
NOTE: A brand’s color palette must contain at least two colors.
When you are finished adding colors to the palette, to add the palette to the brand, in the lower right corner of the Create a color palette dialog box,
Click
The chosen color swatches will appear in the Colors section of the brand view.
To start the process of adding fonts to a brand, near the upper right corner of the Adobe Express interface,
Click, Click
Scroll through the list of fonts in the pop-up menu to see what fonts you can add to your brand, and examples of those fonts in use.
To select a font to add to your brand, in the pop-up list of fonts,
Click the name of the desired font
The selected font will be added to the brand.
Repeat steps a-c to add more fonts to the brand.
The fonts you choose will appear in the Fonts category of the brand view.
To start the process of adding graphics to a brand, near the upper right corner of the Adobe Express interface,
Click, Click
In the Open dialog box, navigate to the location where the graphic you want to upload is located on your computer.
To select the graphic to upload, in the Open dialog box,
Click the file, Click Open
Repeat steps a-c for any additional graphics you want to add to the brand.
The graphics you uploaded will appear in the Graphics section of the brand view.
If desired, you can share your brand with others so they can use the logos, colors, and other assets to create projects in Adobe Express. This can be helpful if multiple people are working on individual documents that all need to use the same branding elements.
The following accordion includes instructions for sharing access to a brand with others.
To start the process of sharing a brand with others, to the right of the Add button near the upper right corner of the Adobe Express interface,
Click
To add a person to the brand, in the Add people or groups field at the top of the Share brand dialog box,
type the username or email of the person you want to give access to, then click their name when it appears under the text entry field
Repeat step b to add more people to the brand, if necessary.
When adding people to a brand, you have the option to set what permissions they have when using the brand:
Can view & use gives the person access to view and use the brand, but not edit its contents.
Can edit gives the person access to view, use, and make edits to the brand.
The permission level you choose will be applied to everyone you’re currently giving access to.
NOTE: If you need to give different permission levels to different people, add each person to the brand individually so you can set their permission levels separately.
To set the permission level for the people you’re adding to the brand, in the drop-down menu to the right of the Add people or groups field,
Click the dropdown, Click the desired permission level
If desired, in the Message (optional) field, write a note that will be sent to the people you’re sharing the brand with.
To finish adding people to the brand, in the lower right corner of the Invite people dialog box,
Click
NOTE: If you’re assigning the Can view & use permission, the invite button will instead say .
Once a brand is created, it can be used with any document in Adobe Express, both old and new. You can also apply your brand to documents created using a template - however, keep in mind that with templates, applying a brand may not change all the elements from the template to the colors and fonts included in your brand.
When applying a brand to a document in Adobe Express, the brand’s assets will be visible in the panel on the left side of the screen, similar to the example below:
At the top of the panel is a tile displaying thumbnails of the logos that are part of the brand. Underneath that is a collection of colors and color palettes added to the brand. While they're not featured in the screenshot above, there are also tiles for the fonts and graphics that are part of the brand. You can apply the brand to an entire document at once or select individual parts of a document to apply branding elements to, such as applying a color to a single shape or changing the font used for a heading. You can also add logos and graphics from your brand to a document with just one click.
The following accordions will walk you through applying a brand to an entire document, applying colors and fonts to individual elements, and adding logos and graphics from your brand kit to a document.
In Adobe Express, if necessary, open the document you want to apply the brand to.
To view the brands you have access to, in the panel on the left side of the Adobe Express editor,
Click
If necessary, to view all the brands you have access to, at the top of the left panel and to the left of the name of the current brand,
Click
To select a brand, in the list of brands in the Brands panel,
Click the thumbnail for the brand you want to work with
To view the settings for what brand elements are applied to the document, if desired, near the top of the Brand panel,
Click
To change what brand elements are applied to the document, in the settings menu,
Click to check or uncheck the checkboxes as desired to change the settings, then Click away from the settings menu to close it
To apply the brand to the open document, at the top of the left panel,
Click
To shuffle the brand colors and fonts applied to the document, at the top of the left panel,
Click again
In Adobe Express, if necessary, open the document you want to apply the brand colors to.
To select an element in the document to apply a brand color to,
Click on an element
In the left panel of the Adobe Express editor, open the Brands panel and select the brand you want to work with.
To view the full list of colors that are part of the brand, in the tab list near the top of the left panel,
Click Colors
To change the color of the object to a brand color, in the list of color swatches visible in the left panel,
Click the desired color swatch
The element’s color will change to the selected brand color.
NOTE: This process only works for changing the color of text, shapes, and icons. Some images may be able to be recolored using brand assets, but not all.
In Adobe Express, if necessary, open the document you want to apply the brand fonts to.
To select the text you want to change the font for, in the document workspace,
Click the text
In the left panel of the Adobe Express editor, open the Brands panel and select the brand you want to work with.
To view the full list of fonts included in the brand, in the tabs near the top of the left panel,
Click, Click Fonts
To apply a brand font to the selected text, in the list of fonts in the left panel,
Click on the desired font
In Adobe Express, if necessary, open the document you want to add brand logos or graphics to.
In the left panel of the Adobe Express editor, open the Brands panel and select the brand you want to work with.
To view the logos that are included in the brand, in the tabs near the top of the left panel,
Click Logos
To add a logo to the document, in the left panel,
Click the thumbnail of the logo
To add a graphic to the document, repeat steps c and d, choosing the Graphics tab instead of the Logos tab in step c.
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