One of the most important decisions we can make is what format we will use. Currently our project cannot be viewed by anyone without Premiere Pro installed. We will need to export it to a standard video format so that people can view it. There are many video formats available, and each of them have specific strengths and weaknesses.
Some formats offer the capability of small file sizes but reduced quality, while others offer high quality, but also higher file sizes. But we also have to keep the content of our video in mind.
H.264 is the current video standard for most web based video. It is the format that generally gives the best compression to quality ratio. Many video sharing websites use this as their standard format. The H.264 format will produce a file with the.mp4 extension.
If you want to keep your video at the highest possible quality, then AVI is a good format to use. It does not use compression, so it creates a very high quality file – however, this also means that the file size for the video will be very large.
Today we will export to H.264, but feel free to explore other formats like WMV and MPEG-2 for different purposes.
Exporting video in Premiere Pro is fairly straightforward. Once we are comfortable that our project is ready we can export to video.
Let's export our video now. We'll need to be in Premiere Pro to do this.
Step 1. Switch to Premiere Pro, if necessary.
Step 2. To begin exporting our video, from the menu bar,
Click File, Click Export, Click Media...
Step 3. To export to H.264, in the Format field,
Click, Click H.264
Step 4. To select a save location, in the Location field,
Click the existing location
Step 5. To approve the location,
Click
Step 6. To queue the video, in the Export Settings dialog box,
Click
Step 7. To export the file, near the top of the Queue panel in Adobe Media Encoder,
Click
Step 8. View the video in your media player of choice.
We've completed today's project, and can close Adobe Media Encoder, Premiere Pro, and After Effects.
Note for MacOS Users - To close Media Encoder, Premiere Pro, and After Effects, from the Menu bar, Click the program's name, Click Quit.