One of the most important decisions we can make is what format we will use. Currently our project cannot be viewed by anyone without Premiere Pro installed. We will need to export it to a standard video format so that people can view it. There are many video formats available, and each of them have specific strengths and weaknesses.
Some formats offer the capability of small file sizes but reduced quality, while others offer high quality, but also higher file sizes. But we also have to keep the content of our video in mind.
H.264 is the current video standard for most web based video. It is the format that generally gives the best compression to quality ratio. Many video sharing websites use this as their standard format. H.264 will produce a file with the.mp4 extension.
If you want to keep your video at the highest possible quality, then AVI is a good format to use. It does not use compression, so it creates a very high quality file, but also an incredibly large file.
Today we will export to H.264, but feel free to explore other formats like WMV and MPEG-2 for different purposes.
Exporting video in Premiere is fairly straightforward. Once we are comfortable that our project is ready we can export to video.
Let's export our video now.
Step 1. To begin exporting our video, from the menu bar,
Click File, Click Export, Click Media...
Step 2. To export to H.264, in the Format field,
Click, Click H.264
Step 3. To select a save location, in the Output Name field,
Step 4. To approve the location,
Step 5. To queue the video, in the Export Settings dialog box,
Step 6. To export the file, in the Adobe Media Encoder queue panel,
Step 7. View the video in your media player of choice.
We've completed today's project, and can close Adobe Media Encoder and After Effects.
Note for MacOS Users - To close Media Encoder and After Effects, from the Menu bar, Click the program's name, Click Quit.